Wellhouse

Wellhouse Leisure is one of the UK’s leading campervan converters, with nearly 20 years of experience transforming Ford, Toyota, and Nissan vehicles into adventure-ready homes on wheels.

In the summer of 2020, campervan demand soared as staycations took over with lockdown coming into place across the UK. Despite having a strong, loyal customer base already, Wellhouse aimed to capture the attention of this new, fast-growing audience.

At the same time, they were relocating their manufacturing base from West to South Yorkshire, making speed and efficiency essential.

They approached Paladin for a rebrand that would reflect their quality, personality, and ambition.

Their logo, unchanged since the 1980s, no longer resonated with modern customers. It was time to evolve – with a brand identity that honoured their heritage whilst also appealing to the modern age.