BC Designs

Overview

In early 2024, BC Designs reached out to us with a clear mission. Part of the Roxor Group and backed by more than three decades of award-winning design and craftsmanship, the brand had built a rock-solid legacy. But heritage alone isn’t enough in today’s digital-first luxury market.

Our role was to help them protect that reputation while making it matter to the next generation of design-conscious consumers.

The Challenge

BC Designs had what most brands spend a lifetime building: credibility, trust, and a track record of excellence. But with more customers discovering and judging brands online, the challenge was clear:

• Reinforce BC Designs’ premium positioning
• Speak to new audiences without losing sight of the brand’s roots
• Create a unified tone of voice across digital platforms
• Drive visibility and engagement on Instagram and Facebook
• Align digital marketing efforts with overarching sales goals