AMT Play

Overview

AMT Auto is a respected automotive solutions provider based in West Yorkshire. Known for its high standards in quality and service, the company has a strong track record of supporting local, Yorkshire-based sports teams, including Leeds United, Leeds Rhinos, and Yorkshire County Cricket Club. AMT Auto had built a high level of visibility through its sponsorship of local sports. However, that awareness wasn’t showing in measurable results. Engagement was mostly limited to social media likes and shares, which provided no meaningful data. The brand needed a way to connect more directly with potential customers, collect useful insights, and prove a return on its marketing investment.

Challange

Paladin Marketing collaborated with AMT Auto to create AMT Play, a custom-built digital platform that brought the brand’s sponsorships to life. This platform offered fans a chance to take part in exclusive giveaways and experiences linked to their favourite local teams. At the same time, it allowed AMT to gather valuable contact details and build relationships through ongoing communication. By hosting the experience on its own platform, AMT could engage with fans directly without relying on social media algorithms or club channels.

The Results

Since the launch of AMT Play, the platform has attracted more than forty thousand individual entries. Each one represents a qualified lead that AMT can now reach out to directly. The company has built an engaged, opted-in audience that continues to grow. Sponsorship spending is supported by clear, data-driven outcomes. Most importantly, the brand has created stronger connections with the communities that matter most.

Conclusion

AMT Play marked a shift in how AMT Auto approaches sponsorship. It is no longer about just being seen. It is about owning the relationship and turning awareness into action. With a digital platform that captures data and delivers unique fan experiences, AMT has transformed sponsorship into a measurable and strategic marketing channel.

This is how passion for local sport becomes powerful business performance.