Stafflex
Overview
A long-established recruiter with the reputation to grow, ready to build the pipeline to match.
Stafflex is a long-established recruitment agency serving multiple sectors across Yorkshire and beyond, including education, industrial and office-based roles. With demand growing from their clients, the goal was to build a more consistent pipeline of qualified candidates ready to step into live vacancies.
Our brief was twofold: drive immediate enquiries for active roles and build a deeper candidate database to support long-term placements. The measure of success was clear: high-quality leads that directly contributed to successful placements and revenue growth.
ClientStafflex
SectorRecruitment
ServiceLead Growth
ProcessEdge + GTA
Key ResultSignificant uplift in applications and revenue YOY
~The Challenge~
Building a scalable digital lead generation engine for a business with the processes to handle growth.
Stafflex had a strong reputation and solid internal processes, giving them the ideal foundation to handle a significant increase in candidate volume. The opportunity was to build a digital lead generation strategy that could deliver at scale, capturing high-intent candidates and keeping Stafflex’s pipeline full across all three of their core sectors.
After a deep-dive session, we mapped out the business model from the inside out, understanding the nuances of each sector, the economics of a successful placement and where digital could most effectively support candidate flow.
What Edge Found
Active job seekers signal intent through search. Catching them at that moment is everything.
Recruitment is a high-intent category. People searching for roles in education, industrial and office sectors are actively looking to make a decision in the short term. The opportunity was to ensure Stafflex appeared at precisely the right moment, with landing pages optimised to convert that intent into a CV submission.
We conducted market research and competitor analysis to benchmark demand and cost per acquisition across sectors, then built a performance forecast model linking monthly CV submissions to revenue potential. This became the framework for measuring the campaign’s success.
How GTA Activated It
Google PPC and conversion-focused landing pages, built to deliver volume and quality.
We identified two major opportunities: Google PPC to capture high-intent search traffic from active job seekers, and landing page optimisation to convert those visitors into CV submissions. Both were designed to work together, with traffic quality and conversion rate treated as equally important levers.
Each sector received its own tailored approach, reflecting the different audiences, keywords and economics at play across education, industrial and office-based placements. Landing pages were built for clarity and speed, removing friction from the application journey and making it as straightforward as possible for the right candidates to take the next step.
Throughout the campaign, every CV submission was tracked against its revenue potential, giving Stafflex a clear, live view of the direct impact that marketing was having on business outcomes.
Volume & Quality
A significant uplift in both the quantity and quality of candidate applications within the first months
Revenue Up YOY
Year-on-year revenue growth driven by a consistent, measurable candidate pipeline
Long-Term Pipeline
A sustainable candidate flow built to support both urgent hiring needs and long-term growth
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