Overview
A genuinely differentiated SPF product, ready to reach the athletes who needed it most.
Solarsport came to us with a bold mission: to protect athletes’ skin without compromising performance. Their range of sweat-proof, fast-absorbing, non-slip SPF products was purpose-built for outdoor sport at its highest level, offering something genuinely different from the mainstream sun care market.
The opportunity was to connect Solarsport with a highly specific audience of performance-focused athletes and build the consumer trust needed to drive consistent sales all year round.
ClientSolarSport
SectorSport and Wellness
ServiceEcommerce Growth
ProcessEdge + GTA
Key Result152% year-on-year growth
~The Challenge~
A product built for serious athletes, in a market ready to hear from them.
The sun care market is dominated by well-established brands, and breaking through required more than a great product. Solarsport needed to build genuine credibility with performance athletes, a community that values honesty, functionality and peer recommendation above all else.
The goal was to connect the brand to that audience in a way that felt authentic, backed by athletes who genuinely used and believed in the product, and to build the systems to convert that trust into consistent, year-round sales.
What Edge Found
Athletes trust people like themselves.
We used our audeince diagnostic, Edge, to give us the best strating hypothesis. It surfaced words like, authenticity and credibility, so we set about building the plan around it.
Athletes can be sceptical of mainstream marketing, so they seek recommendations from creators and peers who share their discipline, their conditions and their standards. Authenticity in this community is non-negotiable.
For Solarsport, the route to credibility was through influencers who genuinely used the product in the environments it was designed for. Pair that with smart, conversion-focused paid media and an email strategy built to nurture, and the conditions for sustainable growth were clear.
How GTA Activated It
Credibility, social and an email engine built to convert.
We activated a targeted influencer strategy, partnering with outdoor athletes and fitness creators who genuinely use Solarsport products. This built the trust and brand awareness.
Meta Ads became the primary revenue driver, designed to convert and continuously optimised to scale. Campaigns targeted high-intent audiences and were built around creative that reflected the real conditions athletes face.
Alongside paid, we built an intelligent email marketing ecosystem including a high-converting welcome series and seasonal campaigns to nurture engagement and build a lasting relationship with every customer who came into the brand.
Work continued into 2026 with awareness campaigns across Instagram, Facebook and TikTok, alongside planned brand partnerships and creative guerrilla marketing to keep Solarsport top of mind all year long.
152%
Year-on-year increase in revenue since launching in March 2025
Meta Ads
Primary revenue driver, converting at scale with a focused budget
Growing year round
A seasonal product becoming a consistent, trusted staple for performance athletes across the UK
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Automotive · Brand Growth · Edge + GTA