Lion + Mason

Services

Overview

Lion & Mason is one of the UK’s leading user experience agencies, specialising in the design and development of digital products for international consumer brands. With a strong reputation in the UX space, the agency approached us to help raise its profile and attract new business through digital marketing.

Challenge

Lion & Mason had built a strong portfolio but needed a more focused digital marketing strategy to reach decision-makers and generate qualified leads. As a B2B service provider, they needed to stand out in a competitive landscape where trust, credibility, and clear positioning are essential.

Outcome

We developed a digital marketing strategy focused on two key channels: LinkedIn and search.

On LinkedIn, we worked to amplify Lion & Mason’s voice by running a coordinated campaign of paid promotion and organic content. This allowed the agency to get in front of an audience of digital product owners and project leads, the very people likely to commission UX work.

Alongside this, we launched a pay-per-click search campaign targeting brand terms and high-intent keywords. This ensured Lion & Mason was visible to potential clients actively searching for UX services.

Strategic Objectives

The goal was to raise awareness, build authority, and generate new business leads. We focused on driving traffic from qualified B2B audiences while ensuring that media budgets were used efficiently. Reaching product decision-makers was key, and we created a strategy that spoke directly to their needs.

To support this, we took a content-first approach. Working closely with Lion & Mason’s internal team, we developed a library of high-quality content that demonstrated the agency’s expertise. This content was optimised for search while also providing a steady stream of assets for LinkedIn campaigns and thought leadership promotion.

Increase in Revenue Year on Year

New Website Visitors

The Results

The campaign successfully elevated Lion & Mason’s profile within a niche but highly relevant audience. LinkedIn engagement increased significantly, with content resonating strongly among product teams. Paid search delivered qualified traffic from prospects already searching for UX expertise; this also resulted in 89,000 new web visitors. The combined strategy resulted in new project conversations and a measurable uptick in inbound lead activity.

Conclusion

By focusing on the right platforms and backing campaigns with high-quality, targeted content, we helped Lion & Mason build stronger visibility where it mattered most. In a competitive B2B market, our approach gave them a clear, strategic edge—connecting them with the people who are ready to buy, not just browse.

Want to turn your expertise into qualified leads? Let’s talk.