BC Designs

Overview

Three decades of award-winning craftsmanship, ready to connect with a new generation of design-conscious buyers.

Part of the Roxor Group and backed by more than thirty years of award-winning design, BC Designs had built a rock-solid reputation in the luxury bathroom space. In early 2024, the brand came to us with a clear mission: to carry that heritage into the digital age and make it resonate with a new, design-conscious audience.

Our role was to bring BC Designs’ premium positioning to life online, reaching new audiences while staying true to the craftsmanship and values the brand had spent three decades building.

ClientBC Designs

SectorLuxury Interiors

ServiceBrand Growth

ProcessEdge + GTA

Key Result180% growth in social engagement

~The Opportunity~

A brand with thirty years of credibility

BC Designs had what most brands spend a lifetime building: genuine credibility, trust and a track record of excellence. With more buyers discovering and judging brands online, the opportunity was to give that reputation a digital presence equal to the quality of the product itself.

The goal was to reinforce BC Designs’ premium positioning, speak to new audiences without losing the brand’s roots and build a unified tone of voice across social platforms that would actively drive visibility, engagement and sales.

What Edge Found

In luxury, credibility is currency. Buyers invest in brands before they invest in products.

Through our Edge process we understood exactly how to speak to BC Designs prospects.

Luxury bathroom buyers research deeply and decide slowly. They seek brands that reflect their own sense of taste, looking for consistent visual and editorial quality across every platform before they ever consider a purchase.

The opportunity for BC Designs was to make the brand’s digital presence feel as considered as the products themselves and to bring in partner brands that would extend its reach to the right audience through genuine alignment of values and aesthetic.

How GTA Activated It

Partnerships with purpose, content with credibility.

We rebuilt BC Designs’ social presence ensuring every post and campaign reflected the elegance the brand is known for while guiding audiences towards action.

We secured six high-quality brand partnerships with names that shared BC Designs’ values and aesthetic: COAT Paints, Bert & May, Aromatherapy Associates, Azio Beauty, Neal & Wolf and Stay Penn. Each collaboration was chosen for resonance as much as reach, delivering 5,400 new organic followers and a 180% spike in engagement across Facebook and Instagram.

Alongside the partnerships, we expanded influencer activity with a focus on quality and genuine brand fit, building a UGC library that felt authentic to BC Designs’ identity. This content supported ongoing PR efforts and maintained a consistent brand story across every platform.

5.4k

New organic followers from six strategic brand partnerships

180%

Growth in social engagement across Instagram and Facebook

Ongoing into 2025

A growing digital presence evolved with the same care as the products themselves

Next Case Study

SolarSport: From niche product to category contender

Sports & Wellness · Ecommerce Growth · Edge + GTA

Read the case study

Three decades of award-winning craftsmanship, ready to connect with a new generation of design-conscious buyers.

Our role was to bring BC Designs’ premium positioning to life online, reaching new audiences while staying true to the craftsmanship and values the brand had spent three decades building.

A brand with thirty years of credibility

In luxury, credibility is currency. Buyers invest in brands before they invest in products.

Through our Edge process we understood exactly how to speak to BC Designs prospects.

Partnerships with purpose, content with credibility.

We rebuilt BC Designs’ social presence ensuring every post and campaign reflected the elegance the brand is known for while guiding audiences towards action.