BC Designs

Services

Overview

In early 2024, BC Designs reached out to us with a clear mission. Part of the Roxor Group and backed by more than three decades of award-winning design and craftsmanship, the brand had built a rock-solid legacy. But heritage alone isn’t enough in today’s digital-first luxury market.

Our role was to help them protect that reputation while making it matter to the next generation of design-conscious consumers.

Challenge

BC Designs had what most brands spend a lifetime building: credibility, trust, and a track record of excellence. But with more customers discovering and judging brands online, the challenge was clear:

Reinforce BC Designs’ premium positioning
Speak to new audiences without losing sight of the brand’s roots
Create a unified tone of voice across digital platforms
Drive visibility and engagement on Instagram and Facebook
Align digital marketing efforts with overarching sales goals

Growth in Engagement

Brand Partnerships (and counting)

Solution

We began by redefining the brand’s social presence. This wasn’t just about beautiful imagery; it was about strategy. Every post, caption, and campaign needed to reflect the elegance BC Designs is known for while gently guiding audiences toward action.

Partnerships With Purpose

We leaned into collaborations that made sense, not just for reach, but for resonance. In 2024, we secured six high-quality partnerships with brands that shared BC Designs’ values and aesthetic, including:

COAT Paints
Bert & May
Aromatherapy Associates
Azio Beauty
Neal & Wolf
Stay Penn

These weren’t just nice-to-have alignments; they also delivered results:

+5.4K new followers and a 180% spike in engagement across Facebook and Instagram.

The Power of UGC

We expanded our influencer activity with a focus on quality and relevance. Prioritising user-generated content that genuinely reflected the brand. The aim was to create content that felt authentic and aligned with BC Designs’ identity. This approach supported ongoing PR efforts and helped maintain a consistent brand story across all platforms.

The Result

The outcome? Clear growth, both in numbers and brand equity:

+5.4K organic followers from strategic partnerships
180% growth in social engagement
A digital voice as refined and confident as the products themselves

Conclusion

As we moved into 2025, our work with BC Designs continued. We’re evolving their digital presence with the same care and craftsmanship that defines their products, future-proofing a heritage brand, one move at a time.