Search engine optimisation services so you're easy to find.
We're search engine optimisation specialists based in Huddersfield, working with businesses across the UK, from Leeds to London, Yorkshire to Scotland and everywhere in between.
Effective SEO services start with the foundations: a website Google can crawl, understand and trust. Then, we add modern-day Ai layers so answer engines can extract your content as a direct answer (AEO) and generative Ai can identify, corroborate, and cite your brand from public evidence (GEO).
Growing organic revenue builds on these SEO foundations by giving your audience the information they need to choose your brand.
Foundation 90
Fix your SEO for Ai visibility and search demand capture.
SEO foundations come first. Pages must be crawlable, indexable and structured before search engines can feature them in answers, AI tools can describe your brand, and search traffic can be captured effectively.
Deep-dive technical auditing to assess: crawlability, indexability, rendering, site architecture, structured data, page speed and security.
Comprehensive analysis of existing pages and ranking, including keyword intent, retargeting, cluster mapping and cannibalisation.
Ensuring pages have optimised titles, meta data, HTML heading tags, body, internal links, image alt text, schema and keyword cluster densities.
Ensuring pages have answer-first openings, question-led headings, clear definitions, FAQ sections, list formats, table formats, FAQ schema and snippet-ready answer summaries.
Ensuring a brand has consistent descriptions, named authors, entity markup, AI crawler access, third-party citations, genuine reviews, original insight and answer monitoring.
Combining technical, on-page, AEO and GEO audits with keyword research into one prioritised action list, ranked by likely impact on buyers and enquiries, then delivered over the next 90 days - something we call Foundation 90.
The Bigger Picture
SEO should be part of a plan, not instead of one.
SEO is one channel in a bigger plan. That plan starts with your business aims and your brand, then an audience map, so every channel is built on what your buyers think, feel and need to know before they choose.
That is what Edge provides. It maps how your audience thinks and feels at every stage of their decision and where they look for answers. Then, your Go To Audience strategy takes that understanding to market across search, paid, social, email, and PR channels.
Getting proper SEO foundations in place is critical to Ai visibility as part of strategic digital marketing.
The Reality
Growing organic revenue takes more than the SEO foundations.
Foundation 90 is where it starts. It makes your website something search engines and AI can find, understand and trust, and early signs often show in indexing, impressions and clicks within a few months.
Growing real traffic and organic revenue takes more than healthy SEO fundamentals. It means tapping into how your audience feels at every stage of their decision-making and working out what they need to know, then answering both with high-definition content marketing.
Imagine your organic enquiries outperforming paid ads.
580% more enquiries
Audience-first content, activated with SEO.
Rangeford Villages was generating enquiries through PPC ads on Google - that is, only meeting those prospects who were ready to act. Most prospects are in the earlier stages of the sales funnel, where they're still seeking key information and guidance.
Using our EDGE framework, we mapped what prospects think and feel at each phase of their buying journey, then worked out exactly what information they need to progress their decision-making. Within five months, organic overtook paid as the primary source of enquiries.
Get Started
Fix your SEO to be visible.
Want to fix your SEO so that your website is discoverable to existing search demand?