Foundation 90
AEO and GEO services for Ai search visibility.
We're an Ai search optimisation agency based in Huddersfield, working with businesses across Yorkshire and the UK. We help businesses with their Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) so they're found, described accurately and recommended when buyers ask ChatGPT, Gemini, Perplexity and Google's AI mode who to trust.
"Foundation 90 is the crux of our Ai SEO services: it lays the critical groundwork so your website is discoverable through search, answer engines and Ai apps."
- Gav Stevens, Head of Organic Marketing
Foundation 90
Fix your SEO for Ai visibility and search demand capture.
SEO foundations come first. Pages must be crawlable, indexable and structured before search engines can feature them in answers, Ai tools can describe your brand, and search traffic can be captured effectively.
Deep-dive technical auditing to assess: crawlability, indexability, rendering, site architecture, structured data, page speed and security.
Comprehensive analysis of existing pages and ranking, including keyword intent, retargeting, cluster mapping and cannibalisation.
Ensuring pages have optimised titles, meta data, HTML heading tags, body, internal links, image alt text, schema and keyword cluster densities.
Ensuring pages have answer-first openings, question-led headings, clear definitions, FAQ sections, list formats, table formats, FAQ schema and snippet-ready answer summaries.
Ensuring a brand has consistent descriptions, named authors, entity markup, AI crawler access, third-party citations, genuine reviews, original insight and answer monitoring.
Combining technical, on-page, AEO and GEO audits with keyword research into one prioritised action list, ranked by likely impact on buyers and enquiries, then delivered over the next 90 days - something we call Foundation 90.
Ai Search Benefits
What's gained in 90 days?
Optimizing for Ai search secures early visibility as traditional search shifts to conversational engines like ChatGPT, Claude and Google Gemini.
With Foundation 90, your website will be set up to capture high-intent traffic and establish market leadership before competitors occupy the space. Because AI tools serve highly tailored recommendations rather than long lists of links, winning these exclusive spots maximises your ROI by:
- Attracting higher-intent prospects who are ready to engage or book immediately.
- Lowering acquisition costs by reducing your long-term reliance on expensive paid ads.
Ultimately, Foundation 90 future-proofs your digital footprint and protects your market share as voice search and smart assistants become the primary discovery methods.
What Foundation 90 Is Not
GEO is about trust. Trust takes time.
Foundation 90 is where it starts. It makes your website something search engines and AI can find, understand and trust, and early signs often show in indexing, impressions and clicks within a few months.
For GEO, what Ai repeats comes from what the wider web says about you: customers, press, reviews, experts and third-party lists. That reputation is earned, not engineered, which is why we never manufacture mentions and also why you need a bigger plan, something we call EDGE.
EDGE starts with your business aims and your brand, then an audience map, so every channel is built on what your buyers think, feel and need to know before they choose. Then, your Go To Audience strategy takes that understanding to market across search, paid, social, email, and PR channels to significantly increase your brand awareness and the chances of Ai citations.
Proven Results
Real results, real value.
ABC Consultancy
+200% active users, +240% engaged sessions
ABC wanted to keep pace with Ai search but had outdated SEO and little idea of how to get cited by LLMs. Foundation 90 found fragmented copy and weak keyword targeting, meaning Google and AI answer engines had little reason to surface or cite their brand and pages.
Within a fixed 90-day period, all high-value collections pages were rewritten for Ai visibility with retargeted keywords and refreshed metadata. Then, we embarked on an ongoing SEO Ai search strategy to further leverage AEO & GEO optimisations and, ultimately, capture more high-converting traffic and revenue.
Get Foundation 90
Ready to be found?
If you want to know what Ai says about your business today, we can show you. We start with your audience and move quickly once we understand your business. Talk to us about Foundation 90, or see how our SEO services fit alongside it.
Foundation 90
Ai SEO Services FAQs
These FAQs answer the most common questions about AI search, AEO and GEO, so you know what each one means and where it fits alongside SEO.
Answer engine optimisation (AEO) is the practice of structuring your content so search engines and AI tools can pull a clear, direct answer from it, for example in Google Ai Overviews, featured snippets and People Also Ask. It relies on concise answers, well-organised pages and structured data.
Generative engine optimisation (GEO) is the practice of making your brand easy for Ai assistants such as ChatGPT, Gemini and Perplexity to find, trust, describe accurately and recommend. It depends on clear content on your own site and on what the wider web says about you, including customers, press and reviews.
SEO helps your pages rank in search results, AEO helps your content be used as the direct answer, and GEO helps Ai assistants cite and recommend your brand. They build on one another, with SEO as the foundation that makes the other two possible.
Ai search is when people ask tools such as ChatGPT, Gemini, Perplexity or Google’s Ai Overviews and Ai Mode a question and get a written answer instead of a list of links. These tools draw on web content to build the answer, and often name the brands and sources they trust.
No, AEO and GEO build on SEO rather than replace it. Ai tools still rely on pages that search engines can crawl, index and trust, so strong SEO foundations come first and are vital for all Ai search, AEO and GEO endeavours.