We create innovative campaigns that captivate audiences and tap into the raw passion that sports evoke.

Harnessing the deep understanding of the emotional connection sports fans have with their favourite teams and athletes, we expertly navigate the intricate world of sponsorships and activation.

Through our experience and understanding of the sports landscape and our creative prowess, we forge impactful connections between brands and sports, igniting emotions within fans, creating unforgettable moments and lasting impressions.

We believe in the power of sports sponsorship, which is why we are partners at Huddersfield Town, Huddersfield Giants and Yorkshire County Cricket Club.

We also do our bit for grass roots sports sponsoring Laund Hill Juniors for the past two seasons.

Sponsorship Services

Ideation

We create ways to help you make the most of your sponsorship portfolio through a blend of creativity, market research, and strategic thinking. First, we understand your objectives, identify your target audience and align your interests with theirs. We take into consideration your brand values and image, as well as the potential benefits and exposure that come with each sponsorship opportunity. We help you think big by exploring unique partnerships and collaborations, whether that's niche or mainstream sports opportunities, integrating technology or leveraging social media influencers. We always conduct thorough research on the sports landscape, including trends, fan demographics, and your competitor activities. Finally, we evaluate the financial feasibility and long-term impact of each idea to ensure a mutually beneficial partnership that enhances your brand visibility and resonates with your target audience.

Activation

We bring your brand to life through engaging and interactive experiences, helping you create a direct connection with fans, enhancing your brand's visibility and driving brand loyalty. Our activations help you leverage the passion and enthusiasm inherent in sports, creating memorable moments and meaningful interactions. Engaging with your target audience in a relevant and authentic manner and aligning your brand values with their emotions and experiences, enables you to build strong emotional connection, increase brand awareness, and ultimately drive business results.

Management

We are experts at effectively managing sports sponsorships between rights holders and sponsors. Clear communication, collaboration, and maximising mutual benefits, is at the heart of what we do. We do this by clearly defining objectives, expectations, and deliverables. We regularly communicate and share updates to maintain a transparent relationship, developing strategic activation plans that align your goals with rights holder assets, such as player appearances, stadium branding and digital content. As a digital-first agency, we leverage data and analytics to measure the impact of sponsorship, track ROI, and make informed decisions for the future. Lastly, we nurture each relationship through our ongoing support whilst constantly exploring opportunities for renewal or expansion.

Sponsorship Case Studies

 

Just some of the clients that have benefitted from our sponsorship work. Cycle through them and click to find out what we did and how we did it.

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