The Power of Great Brand Partnerships: Inside Our Work with BC Designs

Ever wondered what happens when two like-minded brands decide to work towards a set of ambitious goals?

That’s exactly what happened when we teamed up with BC Designs, the luxury bathroom brand known for its beautiful baths and timeless tubs.
We’re one year in and the results speak for themselves. So much so, they’ve just renewed the partnership – and we’re only just getting started.

But this isn’t just a pat-on-the-back moment. There’s a bigger story here about how brand partnerships can become rocket fuel for your organic marketing strategy… if you do it right.

Let’s break it down.

First, the numbers (because they matter)

In the past year, here’s what we achieved together:

• +7,000 new social followers
• 2.5 million impressions
• With a 14.5% CTR on social posts

That kind of performance doesn’t happen by accident. It comes from strategy, consistency, and – obviously as we’re dealing with partnerships here — smart collaboration.

Why the BC Designs partnership worked

BC Designs came to us wanting more than just pretty posts and box-ticking content. The task was to grow the organic social following in a year. With ad budget being spent elsewhere we knew that we had to rely on smart brand partnerships and influencers to achieve this. We weren’t just (ahem) plugging away with the same old social posting strategy. They wanted impact, which meant putting their brand in front of the right people, in the right way, at the right time.

Here’s what we focused on:

Building a Social Brand

We crafted social that didn’t just look good, it worked hard to achieve a specific objective. Every asset was designed to be a natural extension of BC’s voice and visual identity, helping them consistently deliver inspiration in the luxury interior market.

Influencer & brand partnerships that actually make sense

From COAT to Bert & May to Aromatherapy Associates, the collaborations we secured looked great and also added depth to BC Designs and the partner brand. We were looking for design-led, quality-conscious consumers who care about the details.

Using our tried and trusted Venn diagram approach, we identified brands whose audience demographics, lifestyle, interests and purchasing habits overlapped with BC’s.

Each brand was thoroughly researched and handpicked, based on the benefits we felt a collaboration would have for both brands.

A great brand partnership is more than a logo swap or shared post, it’s about mutual value and that starts with asking the right questions:

• Does this partner share our audience?
• Will they improve our positioning?
• Can we create something together that’s better than we can alone?

When the answer to all three is yes — that’s when the magic happens.

A final word on longevity

There’s a reason BC Designs just renewed with us for another year. This wasn’t a one-hit wonder. It was a strategy designed to build, grow, and evolve.

As Jon Walker, Head of Marketing at Roxor Group, put it:
“Paladin doesn’t just tick the usual marketing boxes; they find ways to make a real impact… extending our partnership was a no-brainer.”

We’re proud of what we’ve built so far. But we’re even more excited about what’s next.

Want to explore what brand partnerships could do for you?

Let’s talk. We’ll show you how to turn the right collaboration into growth for your brand.